If you feel like you should be using social media and online marketing in your business, but you don’t know where to start…
If you want the benefits of digital marketing, but you’re not sure you can commit to regular blogging and posting…
If you’re tired of leaving money on the table, but you don’t have the time to figure it out on your own…
Maybe we should talk.
Hi, I’m Paul with StoryView Digital.
I help businesses use animated videos, infographics and Facebook ads to connect with their target market, and get more traffic, leads, and sales.
Reap the rewards of digital marketing without the usual cost and complexity.
I follow a simple 2 step process: create helpful content, and then put it in front of your target market.
Now you can easily put digital marketing to work, and have the confidence that you’re using today’s tools to connect with your audience and grow your business.
Step one is creating your content. Whether animated videos, testimonial videos, infographics or blog articles, you’ll use proven content marketing principles to connect with your market and build new relationships. Using a combination of interview-based and keyword-based research, I’ll uncover the key pain points, challenges, and objectives of your ideal customers, with the aim of joining the conversation they’re already having in their mind. It’s all about providing value, establishing authority, and building trust.
Step two is putting your content in front of your potential customers. Using paid advertising such as Google Ads and Facebook Ads, we’ll engage people who aren’t aware of you or your brand, and send them to your content.
With new visitors now arriving on your site, converting those visitors into leads takes top priority. The goal here is to offer content with even more value than before – in the form of a helpful guide, video lesson, or other free resource. Whatever the format, your content needs to strike a chord with your visitors to the point that they are happy to provide their email address to get it.
For those visitors who don’t convert, a retargeting pixel will be placed on their web browser, so you can follow up with them in the future, and woo them with additional valuable content.